MARCO TESO — NON SEI COSÌ

MARCO TESO — MUSIC VIDEO TRILOGY

Three songs, three distinct visual worlds.

Between 2024 and 2025, I worked with Marco Teso on the music videos for Non sei così, Panico and Radici, handling the entire creative and production process: concept development, writing, preparation, shooting and post-production.

The collaboration with the artist gave us considerable freedom to experiment, with the aim of finding a less predictable language than many of the visual conventions of Italian rap and pop.

Non sei così was shot on Mount Vesuvius, and Panico in Naples. For Radici, we spent an entire January day in the snow at Roccaraso, from dawn until evening.

Three independent productions designed not simply to create different music videos, but to build a recognisable visual identity around the artist.